Business Model Canvas – Business Clinic Workshops

Business Clinic – Monthly Workshops

Next Workshop: Business Model Canvas

Date: Thursday, 19 September
Time: 10:30 AM – 12:30 PM (Networking event with drinks and nibbles until 1:30 PM)
Location: Impact Hub Geneva, Petit Salon
Attendance: Free for Impact Hub members

Overview

Are you an entrepreneur or a small business owner looking to develop a business idea or wanting to refine your existing business model? Our next workshop in September is designed for you. Whether you’re in the early stages of developing your business or planning the next phase of growth, this session will provide you with valuable tools and insights to help you succeed.

What You Will Gain:

• Holistic View: Learn to analyse your business from multiple angles, identifying challenges and success factors.
• Customer Focus: We’ll guide you in defining your target customers and crafting a compelling value proposition.
• Strategic Insights: Understand the key activities, resources, and financial considerations that drive your business.
• Growth Support: If you’re already in business, we’ll help you refine your segments and resource needs for future development.
• Collaborative Environment: Share your experiences, exchange ideas, and learn from other participants in a supportive setting.

Who Should Attend?

• Aspiring Entrepreneurs: Those with a business idea ready to take the next step.
• Existing Business Owners: People looking to validate or expand their business model.
• Teams: Bring your colleagues for a collaborative experience that benefits the whole company.
• Open to Impact Hub Members and Participants of the program “PME de Demain”
  *If you’re not a member, please contact us directly to see if we can offer you a place.

Don’t miss this opportunity to develop your business model and network with like-minded individuals.

The workshop will be held in English and French at Impact Hub Geneva.

The Business Clinic is delivered by dr. Edward Boon and Erika Veneziano

• About Edward Boon

Edward Boon is a teacher and consultant who provides simple and practical marketing advice to entrepreneurs and small businesses.

He has worked with major brands (e.g., Hugo Boss, Lacoste, and BMW) and at the digital startup First Europa (a spin-off of eBookers).

He is currently a professor at Webster University Geneva. His research has been published in leading business journals, including Business Horizons and Tourism Management.

• About Erika Veneziano

Erika is an entrepreneur with 15+ years in the hospitality and travel sector, leading her company labelV. As a Sustainability Consultant with Mission: Net Zero, she now supports hotels on their sustainability journey through operational strategies, communications and certifications like Green Key and Green Tourism, both recognized by the Global Sustainable Tourism Council (GSTC). A B Leader trained by B Lab Europe, Erika also assesses the environmental and social impact performance of companies and can make recommendations to attain the BCorp certification.

She holds a master’s in international relations from IUHEI and completed advanced studies in Business Sustainability Management, Circular Economy, and Sustainable Tourism. Passionate about nature and well-being, Erika volunteers on biodiversity projects both locally and internationally.