Are you startup owner or a project lead who has heard of user-centred design but doesn’t know where to start?

Then this workshop is for you!

Join us for a UX workshop, led by Yellow Umbrella (YU) an experience design agency based in Lausanne and New York, where you’ll discover the power of user-centred design and how to implement it for maximum impact. Whether you’ve heard of UX or are new to the concept, this workshop is perfect for you. Get ready to learn, grow, and unleash your full potential as a product innovator.

During this workshop you’ll gain a comprehensive understanding of user-centered design. You’ll learn about its numerous benefits and practical applications, as well as get the chance to put your knowledge into action. With hands-on exercises, you’ll be guided in planning and structuring a UX strategy for your product or service.

OUTCOMES:

• Learning about what user-centred design entails and it’s benefits
• Good understanding of who you are targeting
• Good understanding of your users and their needs
• Finding the gaps in the knowledge of your target group
• Creating a strategy on how to use the best practices of user-centred design to make your product/service successful